Brand awareness

It’s important to get in front of your target market often enough to generate a neural pathway that leads them to always connect the type of services or products you provide with your brand name. When the majority of the world thinks of searching something online, we think ‘Google,’ their name has even become the verb by which we describe the action! While other brands have achieved awareness, it’s not always matched with a happy ending - many brands have made their target market aware of their brand, but the inherent identity in their content actually annoyed their audience. Making sure your brand identity will sit with your target market is part of our consultation and development services, making sure this reaches your target market is part of our magic!

Brand awareness occurs from any content reaching your target market, but the options below are ideas that don’t waste money on multiple objectives - they just achieve successful, ‘happy-ending’ brand awareness:

Collection of Eye-catching images

Go on facebook or instagram and you’ll quickly gather what we’re talking about - that ‘stop the scrolling’ capacity some images have, they just get you. Finding the right line between your brand identity and generating this capacity in an image is what we do with this service. Don’t be scrolled over any longer!

Eye-catching Promotional Video

Audiences are always changing with what you have to do to capture their eye with video. In 2018, having any kind of drone footage was helpful; in 2019, racing drone footage became the necessity. If you’re wanting to stop your target audience in their tracks with your content, don’t just film your day-to-day activities on an iPhone - you either need smart concept, or smart production - both on offer from our creative directors and cinematographers.