Whether you need help with figuring out how to engage your target markets; with producing professional media assets/ content; or just want to outsource for simplicity’s sake, we’re here to help! Have a scroll through our overview of project and campaign concepts below for ideas, or head to our contact page to set up a meeting.
In every project/ campaign concept we offer a range of support, development and collaboration services to ensure greater ability for your content to reach and resonate with the right group. Obviously, the more support we give, the more it costs, but that’s a linear relationship; whereas we find, the more support we give, the greater the result - in an exponential way! We don’t love ourselves (much), but we do believe we can do a great job to resonate with and engage your target markets! When you’re ready to begin your journey into smart engagement, book a meeting!
Each project must start with a goal, and so all our project concept options below have been categorised into the goals they relate to for your ease and clarity, so click on a goal, or scroll down.
Brand Endearment
The most powerful effect - the thing that makes customers want to buy something from you when they don’t even need your products or services.
Product/ Service Endearment
Nike Airs, iPhones, Coca-Cola. We don’t only buy our ‘needs,’ we buy our ‘wants.’ Turtleneck Studios can instil desire for your specific product or service.
brand awareness
Any marketing is good marketing, right? Wrong! Find the line between getting in front of your audience frequently without getting them off-side.
Product/ Service Awareness
“Oh yeah, I’ve heard that name. What do you do though?” Don’t waste money on a campaign that leaves your target market in this position. Make them aware of your products/ services with these solutions.
“One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.”
Brand Endearment
The King of Brand Marketing. Awareness is great, but if you can endear - you’re leading the game!
The crux of endearment can be summed up in these points:
encourage trust by having consistency across all your brand content and assets
encourage loyalty and affection by providing valuable content in your marketing (eg. marketing content with: humour, aesthetics, emotional stimulation, insights)
be fast - start late, end early and never say or show anything that isn't integrally important - respect your target market’s time, and they’ll extrapolate this to expect you’re going to be respectful of them in every regard
Below are the content concepts that can generate endearment:
Brand Profile
Your opportunity to communicate to your target market who you are, where you’ve come from and where you’re going - show them your values, your ingenuity, insight, innovation, something exciting! Enrich their life, if only in a small way, by inviting them into your community and journey.
Feature Story
Zoom in on a staff member that loves your culture, a customer that’s loved your service or a community that’s been impacted by your business practices - opinions are infectious, give the good ones an opportunity to spread!
Infotainment
Many people hate being marketed to, but love information. Reach your target market with videos communicating practical insights from your expertise that can help them where they’re at - 1. they’ll appreciate the gift of free advice, 2. you’ll have the opportunity to convince them of your expertise!
Staff Headshots
People like to know who they’re buying from, and a portrait from a good photographer or graphic artist can go a long way to help your customers like and trust you.
Brand Mood Collection
Decorate your website with original content - not only does it help your SEO (as search engines reward original content) but it will also give your visitors higher regard for your brand.
“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.”
Brand awareness
It’s important to get in front of your target market often enough to generate a neural pathway that leads them to always connect the type of services or products you provide with your brand name. When the majority of the world thinks of searching something online, we think ‘Google,’ their name has even become the verb by which we describe the action! While other brands have achieved awareness, it’s not always matched with a happy ending - many brands have made their target market aware of their brand, but the inherent identity in their content actually annoyed their audience. Making sure your brand identity will sit with your target market is part of our consultation and development services, making sure this reaches your target market is part of our magic!
Brand awareness occurs from any content reaching your target market, but the options below are ideas that don’t waste money on multiple objectives - they just achieve successful, ‘happy-ending’ brand awareness:
Collection of Eye-catching images
Go on facebook or instagram and you’ll quickly gather what we’re talking about - that ‘stop the scrolling’ capacity some images have, they just get you. Finding the right line between your brand identity and generating this capacity in an image is what we do with this service. Don’t be scrolled over any longer!
Eye-catching Promotional Video
Audiences are always changing with what you have to do to capture their eye with video. In 2018, having any kind of drone footage was helpful; in 2019, racing drone footage became the necessity. If you’re wanting to stop your target audience in their tracks with your content, don’t just film your day-to-day activities on an iPhone - you either need smart concept, or smart production - both on offer from our creative directors and cinematographers.
“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.”
product/ service endearment
There are many ways to endear your target market to your product or service, but not all of them are equally effective for every brand - finding the option that suits your brand and your target market requires skill. Whether you’re relevant to a local community or an entire nation, pairing yourself with a personality on an equal level of influence is a great way for some brands to endear their target market to them - that’s why Federer is contracted to Nike for $10 mil/ year for a decade, regardless of whether he’s playing. This doesn’t suit every industry or level of business, but there will be at least one content concept that does.
Have a look through these content concepts and contact us for consultation on what’s appropriate for your brand:
Story Feature on Product/ Service
Real customer testimonials, or fictional representations of how a product/ service can affect someone’s life or day-to-day, are really effective ways to communicate value. Don’t rely on your target market having a rich imagination of how your products/ services can work for them - paint them the picture (or produce the video)!
Celebrity Pairing with Product/ Service
It may be the mayor of your community, a local performer that everyone knows or even a TV presenter appearing on national television - finding the right person for the size of your brand, the identity of your brand, and the pre-existing endearments your target market harbours is something we can do!
Expert Presentation
One of the most effective strategies in modern marketing is free education. In expert presentations, you get an opportunity to communicate the thoughtfulness and expertise you put into your practices, while also communicating the ability of your product/ service to assist your target market in their needs/ desires.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
product/ service awareness
“Throw a stone in business, hit someone who doesn’t know how to explain what they do,” that’s the saying, right? Save the lack of poetry, it definitely could be a saying! I don’t know how many times I’ve been a long-term customer of some service provider and only ended up learning they provided some other service that was useful to me because I got in an extended conversation with the owner or technician. Issues in communication here probably cost the Australian economy in the range of hundreds of millions, if not billions, of dollars every year. Make sure your target market knows what you do/ what you sell, and how to engage these services or pick the right product.
Some options of concepts fitting this content goal:
Animated Explainer
Get your target market to understand how your product or service works for them through an explainer video. Not only is animation great for capturing the attention of hard to reach social-scrollers, but you’re also not limited in the way the product/ service gets explained!
Product/ Service Tutorial
Run a lead through how to use the product, or how to choose the right product and you’re dealing with part of their potential inhibitions for going to the check-out! Run a service client through when your service is appropriate to their situation, how to engage your service and what the service process looks like - not only will it deal with their anxiety in actioning your services, but it will also refine your leads down to people looking for the right solution from you.
‘In-action’ Montage Promo
A very affordable choice for small brands or medium-big brands with many products/ services needing representation. Show your product or service in-action to give your leads a sense of it’s affect.
“We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.”
