product/ service awareness

“Throw a stone in business, hit someone who doesn’t know how to explain what they do,” that’s the saying, right? Save the lack of poetry, it definitely could be a saying! I don’t know how many times I’ve been a long-term customer of some service provider and only ended up learning they provided some other service that was useful to me because I got in an extended conversation with the owner or technician. Issues in communication here probably cost the Australian economy in the range of hundreds of millions, if not billions, of dollars every year. Make sure your target market knows what you do/ what you sell, and how to engage these services or pick the right product.

Some options of concepts fitting this content goal:

Animated Explainer

Get your target market to understand how your product or service works for them through an explainer video. Not only is animation great for capturing the attention of hard to reach social-scrollers, but you’re also not limited in the way the product/ service gets explained!

Product/ Service Tutorial

Run a lead through how to use the product, or how to choose the right product and you’re dealing with part of their potential inhibitions for going to the check-out! Run a service client through when your service is appropriate to their situation, how to engage your service and what the service process looks like - not only will it deal with their anxiety in actioning your services, but it will also refine your leads down to people looking for the right solution from you.

‘In-action’ Montage Promo

A very affordable choice for small brands or medium-big brands with many products/ services needing representation. Show your product or service in-action to give your leads a sense of it’s affect.