product/ service endearment

There are many ways to endear your target market to your product or service, but not all of them are equally effective for every brand - finding the option that suits your brand and your target market requires skill. Whether you’re relevant to a local community or an entire nation, pairing yourself with a personality on an equal level of influence is a great way for some brands to endear their target market to them - that’s why Federer is contracted to Nike for $10 mil/ year for a decade, regardless of whether he’s playing. This doesn’t suit every industry or level of business, but there will be at least one content concept that does.

Have a look through these content concepts and contact us for consultation on what’s appropriate for your brand:

Story Feature on Product/ Service

Real customer testimonials, or fictional representations of how a product/ service can affect someone’s life or day-to-day, are really effective ways to communicate value. Don’t rely on your target market having a rich imagination of how your products/ services can work for them - paint them the picture (or produce the video)!

Celebrity Pairing with Product/ Service

It may be the mayor of your community, a local performer that everyone knows or even a TV presenter appearing on national television - finding the right person for the size of your brand, the identity of your brand, and the pre-existing endearments your target market harbours is something we can do!

Expert Presentation

One of the most effective strategies in modern marketing is free education. In expert presentations, you get an opportunity to communicate the thoughtfulness and expertise you put into your practices, while also communicating the ability of your product/ service to assist your target market in their needs/ desires.